Sherwood Park Toyota Scion
Sherwood Park Toyota Scion chose Pinnacle to design and build a custom gift package for their valued customers.
How We Made It Happen
Sherwood Park Toyota Scion approached Pinnacle looking for a creative way to show appreciation to their customers after they purchase a vehicle.
The dealership wanted to express their gratitude by surprising their customers with a gift after they have had some time to enjoy their vehicle. A simple thank you with no strings attached. The challenge was to develop a product that could be delivered to their home and appealed to the wide demographic. We started by brainstorming product ideas that would resonate with their customers and aligned with the dealership culture. Once the products were finalized, we built a custom package that creatively displayed the products and was suitable for shipping. Each package included a flashlight, stylus pen, faux leather refillable journal book with custom insert, and a fleece blanket in a zippered bag. The packages were then warehoused in a facility managed by Pinnacle.
What They Needed
Product and Package Strategy
Sourcing, Design And Production
Order Fulfillment and Reporting