Federal Moto

Federal Moto partnered with Pinnacle to develop clothing and merchandise for motorcycle enthusiasts. 


How We Made It Happen

Federal Moto approached Pinnacle to help establish the cafe racing culture in Edmonton.

The goal was to bring like-minded individuals together to help fuel their passion for motorcycles, the culture, and share knowledge. With solid creative direction from their founder, we started to develop the initial product collection for their launch event of the Norton Commando 600. The initial product list was long, but we slowly curated it into a strong collection that would appeal to the masses and align with their brand image. An emphasis was to build products of quality that could compete in the retail markets and would put Federal Moto on the international stage. To this day, it has put Edmonton on the map and continues to contribute to the culture with custom motorcycles and products. You don’t have to ride a motorcycle to appreciate their collection, it speaks to all demographics with solid roots in Canadian culture. Check them out here to view their most recent bikes and products. 


What they Needed

  • Product Sourcing and Strategy

  • Order Fulfillment

  • Pricing Strategy

  • Wholesale Catalog and Strategy



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Case StudyKyle Nichols